When Olajide “JJ” Olatunji dropped out of school at 17 to make FIFA videos in his bedroom, nobody could have predicted he’d build a $100 million empire by age 32. But that’s exactly what happened.
Today, KSI isn’t just a YouTuber—he’s a professional boxer, chart-topping musician, and co-founder of a billion-dollar drinks company. His journey from gaming commentary to generational wealth is one of the most remarkable success stories in digital entertainment history.
Let’s dive into everything about KSI net worth in 2026, including the details most articles miss about his height, education, family background, and the strategic moves that multiplied his fortune.
Quick Facts: Who Is KSI?
Before we break down the money, here’s what you need to know:
| Field | Details |
|---|---|
| Real Name | Olajide Olayinka Williams Olatunji |
| Nickname | KSI (Knowledge Strength Integrity), JJ |
| Net Worth (2026) | $100 Million |
| Date of Birth | June 19, 1993 |
| Age (2026) | 32 Years Old |
| Height | 6 feet (183 cm) |
| Weight | 180–190 lbs (Varies with boxing training) |
| Birthplace | London, England |
| Raised In | Watford, Hertfordshire |
| Education | Berkhamsted School (Dropped Out) |
| Ethnicity | British-Nigerian (Yoruba heritage) |
| Profession | YouTuber, Boxer, Musician, Entrepreneur |
| Famous For | FIFA videos, Sidemen, Boxing Logan Paul, Prime Hydration |
| Relationship Status | Private (Reportedly single as of last public update) |
What Is KSI Net Worth in 2026?
KSI net worth stands at an estimated $100 million as of 2026, according to Celebrity Net Worth and multiple financial publications. This represents explosive growth from the $24 million Forbes reported when they ranked him as the second-highest-earning creator in 2023.
Here’s the shocking part: between September 2022 and September 2023 alone, KSI earned $25 million. That single-year income exceeded what most people make in a lifetime, and it was just one chapter of his wealth story.
But the $100 million figure only tells part of the story. The true value of KSI’s empire—especially his stake in Prime Hydration—could be worth significantly more on paper. Some analysts estimate his Prime equity alone could be valued at $300 million to $600 million, depending on his ownership percentage.
Breaking Down KSI’s Wealth By Source
KSI’s fortune isn’t built on one income stream—it’s a carefully diversified empire:
1. Prime Hydration Stake: $300M-$600M (estimated paper value)
2. YouTube Revenue: $15M+ annually
3. Music Royalties: $8M-$12M annually
4. Boxing Purses: $10M+ career total
5. Sidemen Ventures: $5M+ annually
6. Real Estate Portfolio: $15M+
7. Brand Partnerships: $3M-$5M annually
8. Other Businesses: $2M-$4M annually
The Prime Hydration stake is the game-changer. When you factor in potential future exits or valuations, KSI could easily join the billionaire club before he’s 40.
Early Life: Growing Up in Watford
Olajide Olatunji was born in London on June 19, 1993, to Nigerian parents. His father, Jide Olatunji, immigrated from Ibadan, Nigeria, while his mother, Yinka Olatunji (née Atinuke), hails from Islington, London. The family has strong Yoruba ethnic roots, which KSI still embraces today.
Growing up in Watford, Hertfordshire, KSI’s childhood was fairly typical for a British kid—until he discovered YouTube. His younger brother, Deji Olatunji, would also become a successful YouTuber, though their relationship has had public ups and downs over the years.
The Education That Almost Didn’t Happen
This is where KSI’s story gets interesting, and it’s details most articles completely skip.
KSI attended two private schools:
- Reddiford School in Pinner (primary education)
- Berkhamsted School in Berkhamsted (secondary education)
Berkhamsted School is a prestigious private institution where annual fees exceed £20,000. It’s where KSI met Simon Minter (Miniminter), who would later become his Sidemen co-founder and lifelong friend.
But here’s the pivotal moment that changed everything:
At 17, while still in sixth form college, KSI was pulling in £1,500 per month from YouTube—more than his teacher’s salary. When he asked his teacher for advice about dropping out, the conversation went something like this:
“How much are you making?”
“Around £1,500 a month.”
“That’s more than I make. Maybe you should.”
His parents were horrified at first. They wanted their son to get a proper education, follow a traditional career path. But KSI saw something they didn’t: the internet was changing everything, and he was riding the wave early.
It turned out to be the smartest decision of his life. By age 21, he was making millions. By age 30, he’d built a business empire that would make most MBAs jealous.
The lesson? Sometimes the riskiest move is staying in your comfort zone.
Physical Stats: Height, Weight, and Transformation
One detail that mysteriously disappears from most KSI articles is his physical stats. Let’s fix that.
Height: 6 feet (183 cm)
Weight: Varies between 180-195 lbs depending on training
Fighting Weight: Usually around 185 lbs for cruiserweight division
Build: Athletic, muscular (thanks to boxing training)
KSI’s physical transformation has been remarkable. When he started YouTube, he was a skinny gamer making FIFA videos. Today, he’s a professional athlete who’s fought in front of millions.
His height—a solid 6 feet—gives him a competitive advantage in the cruiserweight boxing division. Combined with his reach and dedication to training, it’s why he’s been able to compete seriously despite starting boxing later than most professionals.
The transformation isn’t just physical. KSI regularly talks about how boxing changed his mental health, discipline, and approach to business. The sport taught him that success isn’t about talent—it’s about showing up every single day, even when you don’t want to.
The YouTube Empire: Where It All Started
In 2008, at just 15 years old, KSI created his first YouTube channel under the username “JideJunior.” But it was his second channel, created in 2009 as “KSIOlajideBT,” that would change his life forever.
The name breaks down as:
- KSI = Knowledge Strength Integrity (from a Halo gaming clan)
- Olajide = His first name
- BT = British Telecom
The FIFA Videos That Started Everything
KSI’s initial content was simple: FIFA gaming commentary recorded in his bedroom. But his energy, humor, and personality made him stand out in an era when gaming YouTube was still finding its feet.
By 2012, he’d hit one million subscribers—a massive achievement at the time. His videos were getting millions of views, and brands started noticing. More importantly, money started flowing.
Today, KSI operates three main channels:
1. KSI (Main Channel)
- Subscribers: 25+ million
- Content: Music, boxing, challenges
- Monthly earnings: $200K-$400K from ads alone
2. JJ Olatunji
- Subscribers: 16.4+ million
- Content: Vlogs, reactions, behind-the-scenes
- Monthly earnings: $100K-$200K
3. KSIClips
- Subscribers: 3.3+ million
- Content: Highlights and short-form content
- Monthly earnings: $30K-$60K
Combined, his channels have generated over 14 billion views. At an estimated $2-5 per 1,000 views (CPM), that’s anywhere from $28 million to $70 million in ad revenue alone over his career—not counting sponsorships, which often pay 10x more.
The Sidemen: Britain’s Most Successful YouTube Group
In October 2013, KSI co-founded the Sidemen with six other British creators:
- Miniminter (Simon Minter)
- Zerkaa (Josh Bradley)
- TBJZL (Tobi Brown)
- Behzinga (Ethan Payne)
- Vikkstar123 (Vikram Barn)
- W2S (Harry Lewis)
The group’s four channels have accumulated over 120 million subscribers combined. But more importantly, they’ve built multiple businesses together:
Sidemen Ventures:
- Sidemen Clothing (2014) – Streetwear brand earning millions annually
- Sides Restaurant (2021) – Fast-casual dining chain
- Side+ (2021) – Subscription platform with exclusive content
- XIX Vodka (2022) – Premium vodka brand
- Best Cereal (2024) – Breakfast cereal line with Mornflake
The Sidemen’s combined net worth exceeds £50 million ($65 million), making them one of the richest creator collectives in the world. KSI’s share of Sidemen revenue adds an estimated $5-7 million to his annual income.
The 2017 Drama That Made Headlines
In August 2017, KSI shocked fans by announcing he was leaving the Sidemen after conflicts with member Ethan Payne (Behzinga). The internet went wild. Diss tracks flew back and forth. Drama channels exploded with theories.
Turns out, much of it was staged—or at least exaggerated—for content. KSI later admitted the drama “wasn’t entirely real but wasn’t entirely fake either.” The whole situation taught him valuable lessons about public perception and the entertainment business.
He’s now firmly back with the group, and they’re stronger than ever.
Music Career: From Comedy Raps to Platinum Albums
While many YouTubers dabble in music and fail spectacularly, KSI actually succeeded. His music career isn’t a side project—it’s a legitimate income stream that’s earned him millions and genuine respect in the industry.
The Early Days
KSI started creating comedy rap songs for YouTube as early as 2011. These weren’t meant to be taken seriously—they were jokes, entertainment for his gaming audience.
But in 2015, everything changed when he released “Lamborghini” featuring British grime artist P Money. The song hit number 30 on the UK Singles Chart. Suddenly, KSI wasn’t just a YouTuber making music—he was a charting artist.
Two Platinum Albums and Counting
Dissimulation (2020)
- Peak position: #2 on UK Albums Chart
- Certification: Gold (100,000+ units sold)
- Hit singles: “Down Like That,” “Poppin,” “Houdini,” “Wake Up Call”
- Features: Rick Ross, Lil Baby, Trippie Redd, Lil Pump
This album was the UK’s best-selling debut by a British artist in 2020. It proved KSI wasn’t playing around.
All Over the Place (2021)
- Peak position: #1 on UK Albums Chart (his first chart-topper!)
- Certification: Platinum (300,000+ units sold)
- Hit singles: “Holiday,” “Don’t Play,” “Really Love,” “Patience”
- Features: Anne-Marie, Craig David, Yungblud, Polo G, Lil Wayne
“Holiday” peaked at #2 on the UK Singles Chart, becoming KSI’s highest-charting solo single. “Don’t Play” with Anne-Marie also hit #2 and earned platinum certification.
The Brit Billion Award
In November 2024, KSI received the Brit Billion Award for amassing over one billion music streams in the UK alone. This places him among elite company—very few British artists achieve this milestone.
Music Earnings Breakdown
Streaming royalties, concert revenue, and music publishing deals contribute an estimated $8-12 million annually to KSI’s wealth. His biggest tracks continue generating passive income through:
- Spotify/Apple Music streams: $0.003-0.005 per stream
- YouTube music videos: Additional ad revenue
- Performance royalties: Radio play, public venues
- Sync licensing: Films, TV shows, commercials
- Concert tours: Ticket sales and merchandise
The beauty of music? It keeps paying. A song KSI released five years ago still generates income today, creating true passive wealth.
Boxing Career: The Fights That Shook the Internet
KSI didn’t just participate in boxing—he invented the modern influencer boxing phenomenon. His fights against Joe Weller and Logan Paul literally created a new sport and entertainment category worth hundreds of millions.
Joe Weller Fight (2018)
After months of Twitter feuds and diss tracks, KSI faced British YouTuber Joe Weller at London’s Copper Box Arena on February 3, 2018.
The Result: KSI won by TKO in round 3 (1:37)
The Impact: 1.6 million people watched live on YouTube
The Earnings: Estimated $1-2 million combined
But the real victory? After the fight, KSI called out Logan Paul and Jake Paul, setting up the biggest influencer boxing match in history.
Logan Paul: The Two-Fight Saga
Fight 1 – Manchester Arena (August 25, 2018)
- Format: Amateur (with headgear)
- Result: Majority draw (57-57, 57-57, 58-57 for KSI)
- PPV Buys: 1.3 million
- Revenue: ~$13 million
- KSI’s Purse: Estimated $2-3 million
The fight ended controversially with two judges scoring it even. A rematch was inevitable.
Fight 2 – Staples Center (November 9, 2019)
- Format: Professional (no headgear)
- Result: KSI wins by split decision (56-55, 57-54 for KSI, 56-55 for Paul)
- PPV Buys: Unknown, but massive
- Minimum Guarantee: $900,000 each
- Total Earnings: Estimated $3-5 million each
The rematch settled the score. KSI was now 2-0-1 as a professional boxer and had proved himself as more than just a YouTuber playing fighter.
Misfits Boxing: Building a Boxing Empire
In 2021, KSI co-founded Misfits Boxing with Wasserman Boxing. As CEO, he’s not just fighting—he’s promoting fights and building the future of influencer combat sports.
Misfits Boxing events have featured dozens of creators and fighters, generating millions in revenue and establishing KSI as a serious player in the boxing promotion business.
Career Boxing Earnings: $10-15 million and growing
Prime Hydration: The Billion-Dollar Bet
Here’s where KSI’s net worth story gets absolutely wild.
In January 2022, KSI did something unexpected: he partnered with his former boxing rival Logan Paul to launch Prime Hydration. Two guys who genuinely disliked each other became business partners, and it’s turned into one of the most successful celebrity beverage launches in history.
The Numbers That’ll Blow Your Mind
- Year 1 Revenue (2022): $250 million
- Year 2 Revenue (2023): $1.2 billion
- Current Valuation: Estimated $5-8 billion
- KSI’s Ownership Stake: 15-25% (exact percentage undisclosed)
- KSI’s Paper Value: $300M-$600M+ (if stake is 20%)
Yes, you read that right. In less than three years, Prime went from zero to over a billion dollars in annual revenue.
How Much Does KSI Actually Own?
This is where it gets tricky. KSI and Logan Paul are often called “co-founders,” but they don’t own the majority of Prime. The company is actually controlled by Congo Brands, a Louisville-based company owned by Max Clemons and Trey Steiger.
The most reliable estimates suggest:
- Logan Paul and KSI each own 15-25% (or combined 30-40%)
- Congo Brands owns the majority stake
- Other investors hold smaller percentages
If we assume KSI owns 20% and Prime is valued at $5 billion conservatively, his stake is worth $1 billion on paper. However, this is illiquid—he can’t just sell it tomorrow.
The $100 million net worth estimate reflects his liquid assets and more conservative valuations. His true “on-paper” net worth including Prime could be $400 million to $1 billion, depending on future valuations and exit events.
Why Prime Became So Successful
Prime didn’t succeed because of good marketing—though that helped. It succeeded because KSI and Logan Paul understood something traditional beverage companies didn’t:
Gen Z and Gen Alpha don’t care about celebrity endorsements. They care about creators they actually follow.
When KSI told his 25 million subscribers to try Prime, millions did. When Logan Paul did the same with his audience, millions more followed. The product became a cultural phenomenon, with bottles selling out instantly and even appearing in resale markets for 10x the retail price.
Celebrities like Patrick Mahomes, Erling Haaland, and Alexander Volkanovski later signed on as ambassadors, but by then, Prime was already winning.
Other Business Ventures and Income Streams
KSI doesn’t put all his eggs in one basket. His diversification strategy would make Warren Buffett proud.
Lunchly (2024)
In September 2024, KSI, Logan Paul, and MrBeast launched Lunchly—a kids’ lunch kit designed to compete with Lunchables. Each kit includes Prime Hydration, Feastables chocolate, and a main meal (pizza, nachos, or turkey).
The venture faced immediate controversy with reports of mold contamination in some packages, but the trio addressed the issues and the product remains in stores. Expected to generate millions in revenue as it scales.
Real Estate Portfolio
In a 2020 Men’s Health interview, KSI revealed he owns over ten properties across England with a combined value exceeding £10 million ($13 million).
In December 2021, he purchased a luxury home in London for £10 million ($13 million), where he currently lives.
Real estate provides:
- Passive rental income
- Appreciation over time
- Tax advantages
- Wealth preservation
The Online Takeover (Record Label)
In February 2021, KSI launched his own record label called The Online Takeover with music manager Mams Taylor.
First signees included:
- Aiyana-Lee (featured on “Killa Killa”)
- Yxng Dave (British rapper)
This gives KSI:
- A share of his artists’ earnings
- More control over his own music
- Additional revenue streams from production and publishing
Failed Ventures: The Crypto Losses
Not everything KSI touches turns to gold. In 2021, he revealed he’d lost almost £6 million ($8 million) in cryptocurrency investments.
He’s since stated he’s “done with crypto,” learning an expensive lesson about speculation versus sustainable business models.
This loss, while massive, represents less than 10% of his total wealth—proof that his diversification strategy protected him from catastrophic damage.
Family Life: The Olatunji Dynasty
Understanding KSI’s family helps explain his drive and values.
Parents: Jide and Yinka Olatunji
KSI’s father, Jide Olatunji, immigrated from Ibadan, Nigeria, seeking better opportunities in the UK. His mother, Yinka Olatunji (née Atinuke), grew up in Islington, London.
Both parents initially opposed KSI’s decision to drop out of school and pursue YouTube. They wanted him to follow a traditional path: finish school, get a degree, find a stable job.
But KSI proved them wrong in the most spectacular way possible. Today, he’s financially supported his parents and paid for the house they live in—a moment he describes as “really cool” and one of his proudest achievements.
In his videos, you can see how close he remains with his family, particularly his mother, who often features in his content.
Brother: Deji Olatunji (ComedyShortsGamer)
Younger brother Deji Olatunji, also known as ComedyShortsGamer, is a successful YouTuber with over 10 million subscribers. In 2015, the brothers ranked #1 and #2 respectively as the “UK’s Most Influential YouTube Creators.”
But their relationship hasn’t always been smooth.
In 2018, Deji released a video showing KSI’s personal bank records without permission, sparking a massive public fallout. KSI publicly expressed his anger, saying he was “disappointed” in his family.
The brothers have since reconciled, but their relationship remains complicated—a reminder that family dynamics don’t change just because you’re famous.
Deji has also pursued boxing, though with less success than his brother.
Heritage and Identity
KSI is proud of his Nigerian Yoruba heritage. His parents’ immigrant story—coming to the UK seeking better opportunities—clearly influences his work ethic and ambition.
He’s spoken about the pressure children of immigrants often feel to succeed, to prove their parents’ sacrifices weren’t in vain. That pressure helped fuel his relentless drive.
Relationship Status and Personal Life
Unlike many internet celebrities who share everything online, KSI keeps his romantic life relatively private.
Current Status
As of 2026, KSI is believed to be single based on public information. He’s mentioned in podcasts and interviews that dating as a celebrity is complicated, and he prefers to keep relationships out of the spotlight until they’re serious.
Past Relationships
KSI has dated in the past but rarely discusses specific relationships publicly. The most information comes from:
- Occasional references in videos
- Paparazzi photos
- Indirect mentions in podcasts
His approach to privacy around relationships is actually quite mature compared to many creators who monetize every aspect of their personal lives.
Life Philosophy
KSI has been open about his mental health struggles, particularly dealing with:
- Pressure and expectations
- Online hate and criticism
- Balancing multiple careers
- Managing fame at a young age
He’s credited boxing with improving his mental health, giving him an outlet for stress and teaching him discipline he applies to all areas of life.
In a 2023 interview, KSI revealed he identifies as agnostic, neither fully believing in nor rejecting the existence of God—a refreshingly honest stance in an entertainment world that often demands you pick a side.
Awards, Recognition, and Major Achievements
KSI’s trophy case is getting crowded:
YouTube Milestones
- Diamond Creator Award (2016) – 10+ million subscribers
- Two Diamond Play Buttons – Multiple channels over 10M
- First among Sidemen to hit 20M+ subscribers
Music Industry Recognition
- Brit Billion Award (2024) – 1+ billion UK streams
- Gold certifications: “Dissimulation” album, multiple singles
- Platinum certifications: “All Over the Place” album, “Don’t Play,” “Lighter”
- BRIT Award Nomination – “Lighter” (Best British Single, 2021)
- BRIT Award Nomination – “Thick of It” (Song of the Year, 2025)
Industry Lists and Rankings
- Forbes 30 Under 30 Europe (Entertainment, 2021)
- Forbes Top Creators 2023 – Ranked #2, $24M earnings
- The Sunday Times UK Influencer List – Ranked #2 (2019)
- Business Insider – Named UK’s biggest YouTuber (2016)
- The Times – Britain’s biggest influencer (2020)
Boxing Records
- Professional Record: 3-1-1 (3 wins, 1 loss, 1 no contest, 1 draw)
- Notable wins over Joe Weller, Logan Paul, Swarmz, Luis Alcaraz Pineda
- Founded Misfits Boxing promotional company
Other Notable Achievements
- Appeared at WWE WrestleMania 39 (2023)
- Featured in Amazon Prime’s “All or Nothing: Arsenal” documentary
- Subject of “KSI: In Real Life” documentary produced by Louis Theroux (2023)
- Guest judge on Britain’s Got Talent Series 18 (2025)
- Co-created reality show “Inside” acquired by Netflix
Philanthropy: Giving Back
With great wealth comes great responsibility, and KSI has donated millions over his career:
Major Donations and Charity Work
- $60,000 to Black Lives Matter and related charities (2020)
- $10,000 to YouTuber Castro1021’s charity stream
- £10,000 to BBC Radio 1’s Comic Relief Lol-a-thon (2021)
Sidemen Charity Efforts
The Sidemen have hosted three major charity football matches (2016-2018), raising nearly £400,000 for:
- Childline
- The Saint’s Foundation
- Charlton Athletic Community Trust
Charity Boxing
KSI’s December 2023 charity boxing match with IShowSpeed raised over £50,000 for the Anthony Walker Foundation.
In February 2025, he participated in “Match for Hope 2025” in Qatar, raising over $10.7 million for charity.
Community Support
During COVID-19, KSI:
- Worked at food banks supporting The Independent’s Help the Hungry campaign
- Prepared meals for the Evening Standard’s Food for London Now campaign
- Donated clothing to the Seaview Project
KSI’s charitable giving reflects his belief that success means nothing if you’re not helping others rise too.
KSI Net Worth Compared to Other YouTubers
How does KSI stack up against other top creators?
| Creator | Net Worth | Primary Income Source |
|---|---|---|
| MrBeast | $500M-$1B | YouTube, Feastables, businesses |
| Logan Paul | $150M-$200M | Wrestling, Prime, YouTube |
| Jake Paul | $80M-$100M | Boxing, businesses |
| KSI | $100M | Prime, YouTube, boxing, music |
| Markiplier | $45M | YouTube, merchandise |
| PewDiePie | $40M | YouTube |
| Dude Perfect | $100M+ | YouTube, merchandise, tours |
KSI ranks among the top 5 wealthiest YouTubers globally, with only MrBeast definitively ahead in net worth. His diversification across music, boxing, and business ventures gives him income stability most creators lack.
The Secret to KSI’s Success
After analyzing everything, what actually made KSI worth $100 million? It’s not luck—it’s strategy.
1. Early Adoption
KSI started on YouTube in 2008-2009, when the platform was still finding its identity. He rode the wave before it was cool.
2. Authentic Personality
Unlike many creators who put on a persona, KSI has always been unapologetically himself—even when it’s controversial.
3. Diversification
Most YouTubers stay in their lane. KSI jumped into music, boxing, and business, creating multiple revenue streams.
4. Strategic Partnerships
Teaming up with Logan Paul for Prime—his former rival—showed KSI thinks business first, ego second.
5. Understanding His Audience
KSI knows what his fans want and delivers it consistently, whether it’s entertainment, inspiration, or products they actually use.
6. Willingness to Fail Publicly
From the crypto losses to controversial boxing decisions, KSI isn’t afraid to fail in front of millions. That vulnerability makes him relatable.
7. Relentless Work Ethic
Behind the scenes, KSI works constantly. Running multiple YouTube channels, training for fights, recording music, managing businesses—it never stops.
What’s Next for KSI?
At 32, KSI is just getting started. Here’s what could push his net worth even higher:
Potential Future Ventures
- Prime IPO or Acquisition: If Prime goes public or gets acquired by a major beverage company (Pepsi, Coca-Cola), KSI’s stake could be worth billions
- Misfits Boxing Expansion: Growing the promotion globally
- More Music: Third album likely in 2026-2027
- Boxing Comeback: Potential high-profile fights
- New Business Ventures: Real estate development, tech investments, media production company
The Path to Billionaire Status
If Prime continues its trajectory and eventually exits at a $10+ billion valuation, KSI could legitimately become a billionaire before age 40. Even a conservative 15% stake in a $10B company equals $1.5 billion.
Combined with his other assets and income streams, he’s on track to join the ultra-wealthy elite.
15 Fascinating Facts About KSI You Probably Didn’t Know
- His name KSI comes from a Halo gaming clan, not something profound he created himself
- He makes more per video than most people earn in a year – estimated $250,000 per upload
- He’s a supporter of Arsenal F.C. and has appeared on AFTV multiple times
- He was banned from Eurogamer events in 2012 due to sexual harassment allegations
- His first YouTube channel was called “JideJunior” – most fans don’t know it exists
- He dropped out of school making only £1,500/month – a huge risk that paid off
- He speaks Yoruba and is deeply connected to his Nigerian heritage
- His brother Deji once leaked his bank records in a public family feud
- He lost $8 million in cryptocurrency and publicly admitted defeat
- He paid for his parents’ house – one of his proudest achievements
- He’s 6 feet tall – taller than most people realize
- He was the fourth most popular personality among US teens in 2014 – beating Hollywood celebrities
- His fights with Logan Paul generated over $13 million in pay-per-view revenue
- He received the Brit Billion Award for 1+ billion music streams
- He appeared at WWE WrestleMania 39 in a Prime bottle costume
Frequently Asked Questions About KSI’s Net Worth
How much is KSI worth in 2026?
KSI’s net worth is estimated at $100 million in liquid assets as of 2026. However, if you include his Prime Hydration stake, his paper net worth could be $300 million to $1 billion depending on valuation.
How does KSI make money?
KSI earns money through:
- YouTube ad revenue and sponsorships ($15M+ annually)
- Music streaming, sales, and tours ($8-12M annually)
- Prime Hydration equity and dividends
- Boxing fight purses and Misfits Boxing promotion
- Sidemen business ventures (clothing, restaurants, vodka, etc.)
- Real estate rental income
- Brand partnerships and endorsements
Is KSI richer than Logan Paul?
They’re probably similar in net worth, both around $100-150 million in liquid assets. Their Prime stakes are likely equal or very close, making them equally wealthy from that venture.
What is KSI real name?
KSI’s full legal name is Olajide Olayinka Williams Olatunji. He goes by “JJ” or “KSI” professionally.
How tall is KSI?
KSI is 6 feet (183 cm) tall and weighs between 180-195 pounds depending on whether he’s training for a fight.
Did KSI finish school?
No, KSI dropped out of sixth form college at age 17 to pursue YouTube full-time. He attended Berkhamsted School, a prestigious private institution.
Is KSI still with the Sidemen?
Yes, KSI is an active member of the Sidemen. The 2017 “breakup” was largely manufactured drama for content.
What percentage of Prime does KSI own?
The exact percentage is not public, but estimates range from 15-25%. Combined with Logan Paul, they likely own 30-40% of Prime, with the majority held by Congo Brands.
How much did KSI make from boxing?
KSI has earned an estimated $10-15 million from his boxing career, including purses, pay-per-view cuts, and related sponsorships.
Does KSI have a girlfriend?
KSI keeps his romantic life private. He is believed to be single as of 2026, though he doesn’t discuss relationships publicly.
Final Thoughts
KSI’s journey from a teenager making FIFA videos to a $100 million empire-builder is one of the most inspiring success stories of the digital age.
He proved you don’t need a college degree to build wealth—you need vision, work ethic, and the courage to bet on yourself when everyone else thinks you’re crazy.
He showed that diversification beats specialization. While others stayed in their YouTube lane, he conquered music, boxing, and business.
