Salish Matter is one of the biggest young stars on YouTube right now. You have seen her in fun videos with her dad. Maybe you have seen her own channel too. But who is she really? How old is she? And how much money does she make?
We did the digging. Here is everything you need to know about Salish Matter, in one place.
But 2026 has been a big year for Salish.
She is now part of Salish & Jordan Matter, a Netflix reality series built around the wild challenges and family videos that made the duo famous. Netflix lists Salish and Jordan as both the stars and creators of the show.
Quick Bio of Salish Matter:
| Fact | Detail |
|---|---|
| Full Name | Salish Matter |
| Birthday | November 29, 2009 |
| Age (2026) | 16 years old |
| Zodiac Sign | Sagittarius |
| Birthplace | Nyack, New York, USA |
| Father | Jordan Matter (photographer, YouTuber) |
| Mother | Lauren Matter (veterinarian) |
| Sibling | Hudson Matter (brother) |
| Job | Social media star, entrepreneur |
| Known For | Gymnastics, YouTube vlogs, Sincerely Yours skincare |
| Net Worth (Est.) | $500,000 – $1 Million |
Who Is Salish Matter?
Salish Matter is a teen content creator from New York. She grew up in front of the camera. Her dad, Jordan Matter, is a well-known photographer and YouTuber. He often filmed her as a kid. Fans loved her energy right away.
She was not just “Jordan’s daughter” for long. She built her own name. Now she has millions of fans who follow her, not her dad.
Early Life and Family
Salish was born on November 29, 2009, in Nyack, New York. Her family later moved to Los Angeles, California.
Her dad, Jordan Matter, is famous for his photo books and family vlogs. Her mom, Lauren Matter, works as a veterinarian. She has one brother, Hudson Matter, who also makes videos online.
Salish started training as a gymnast when she was young. She reached level seven. She even won a medal at a USA Gymnastics regional event in 2022. That training likely helped her stay confident on camera too.
She is also vegetarian. Fans notice this in some of her food videos.
Salish Matter’s Parents and Family
Salish comes from a family that is already well known online.
Her father is Jordan Matter, a photographer, author, and major YouTube creator. Her mother is Lauren Matter. Her older brother is Hudson Matter, who is also active in photography and social media.
Her family has played a big role in her rise.
Jordan’s videos gave Salish a chance to appear on camera at a young age. Over time, viewers became familiar with her personality, humor, and gymnastics skills.
She also has dogs that have appeared in her content, including Boomer and Moo. Famous Birthdays notes that Moo was adopted in 2025.
How Salish Matter Became Famous?
Salish first showed up on social media around 2020. She danced in a TikTok video set to Ciara’s song “Get Up.” That clip caught people’s attention.
After that, she kept appearing in her dad’s YouTube videos. His channel had millions of subscribers already. So her face reached a huge audience fast.
In 2023, Salish launched her own YouTube channel. It grew fast. Some of her early videos were simple reaction videos, and they still pulled in huge views. Today her channel has millions of subscribers.
She has also worked with other young creators. She has done videos with Nidal Wonder, who she calls one of her closest friends. She has teamed up with popular family channels too, like The Royalty Family and Matt & Rebecca.
Salish Matter’s Social Media Numbers
Here is where Salish stands right now:
- YouTube: Millions of subscribers, over 150 million total views
- Instagram: Close to 5 million followers
- TikTok: Over 7 million followers
These numbers keep growing. She posts often, and her videos usually get strong views within the first day.
Sincerely Yours: Her Skincare Brand
In September 2025, Salish helped launch a skincare brand called Sincerely Yours. It is made for teens. This move shows she is not just a content creator. She is building a real business too, while she is still young.
Many young creators try to sell merch or shoutouts. Salish went a step further with an actual product line. That is a smart move for someone planning a long career.
Awards and Recognition
Salish’s hard work has paid off. In 2025, she won the Kids’ Choice Award for Favorite Female Creator. This is a big deal. It means kids across the country voted for her, not just her existing fans.
Salish Matter Net Worth 2026
So how much is Salish Matter worth?
There is no official number from her or her family. But based on her YouTube views, brand deals, and her new skincare line, experts estimate her net worth is somewhere between $500,000 and $1 million as of 2026.
Her income likely comes from a few places:
- YouTube ad revenue
- Brand deals and sponsored posts
- Her Sincerely Yours skincare brand
- Merchandise
Keep in mind, these are estimates. Young creators don’t share exact numbers, and their income can change fast as their channels grow.
What Makes Salish Different From Other Young Creators?
A lot of kid influencers just show up in family vlogs and stop there. Salish did more. She turned her gymnastics skill into content people wanted to watch. Then she built her own channel apart from her dad’s. Then she launched a real product line.
That is three steps most young creators never take. It is why she keeps growing instead of fading out.
Read Haley Kalil: Biography, Age, Net Worth & Career 2026
FAQs About Salish Matter
How old is Salish Matter in 2026?
She is 16 years old. Her birthday is November 29, 2009.
Who are Salish Matter’s parents?
Her dad is Jordan Matter, a photographer and YouTuber. Her mom is Lauren Matter, a veterinarian.
Does Salish Matter have siblings?
Yes. She has one brother, Hudson Matter, who also posts content online.
What is Salish Matter’s net worth?
Her estimated net worth is between $500,000 and $1 million as of 2026. This is not an official number.
What is Salish Matter famous for?
She is known for her YouTube videos, her gymnastics background, and her teen skincare brand, Sincerely Yours.
Where is Salish Matter from?
She was born in Nyack, New York. Her family later moved to Los Angeles.
Does Salish Matter do gymnastics?
Yes. She trained as a gymnast and reached level seven. She won a medal at a USA Gymnastics regional event in 2022.
When did Salish Matter start her own YouTube channel?
She launched her own channel in 2023. It grew fast, even from early reaction videos.
What is Sincerely Yours?
It is a skincare brand made for teens. Salish helped launch it in September 2025.
Has Salish Matter won any awards?
Yes. She won the 2025 Kids’ Choice Award for Favorite Female Creator.